When you visit our Website, the following types of *Personally Identifiable Information (as such term is explained at the end of this Section) about you may be collected:
- your IP address;
- your operating system and browser software used to access our Website;
- in the event you contact us by email, we may keep a record of that correspondence; such record may include, apart from your email address, the Personally Identifiable Information that you will include in the communication
Except as set forth in this Policy or as explicitly agreed by you, we will not disclose any of your Personally Identifiable Information. In addition to the other uses set forth in this Policy, we may disclose and otherwise use Personally Identifiable Information as described below.
Service Providers. Your information may be collected by entities that provide services to us, including companies that deliver web analytics, data processing, data enhancement and customer insights, advertising, email distribution, and other services.
Use for Analytical and Ad Serving Purposes. We use standard tools common within the industry, such as Google Analytics, to collect information about use of our Website. These tools collect information such as how often you visit our Website and what other sites you visited prior to reaching our Website. We use the information we obtain from analytical tools for the purposes of improving our Website. The analytical tools collect only the IP address assigned to your computer or other device and your browser settings as of the moment you visit our Website, rather than your name or other identifying information.
Finally, our Website relies on common industry tools Google Display Network Impression Reporting and Google Analytics Demographics and Interest Reporting. These tools help us understand the composition of viewers of our Website in terms of gender, age and interests. We need this information in order
In the event of transfer and processing of your Personally Identifiable Information outside the EEA for the purposes described above, we will ascertain that the information receives the same level of protection as if it remained within the EEA, including when entering into data transfer agreements, using the EU Commission approved Standard Contractual Clauses, or by relying on certification schemes such as the EU-US Privacy Shield.
We use commercially reasonable physical, electronic, and procedural safeguards to protect your Personally Identifiable Information from loss, misuse, and unauthorized access, disclosure, alteration, and destruction in accordance with requirements of applicable laws.
If you reside or are located in the EEA, your Personally Identifiable Information will be stored for no longer than necessary for the purpose for which the Personally Identifiable Information was collected. The length of time Personally Identifiable Information is retained depends on the purpose for which such information was collected and/or as required to comply with applicable laws and establish, exercise or defend our legal rights.